The economic stimulus generated by U.S. Cellular Community Park has exceeded $90 million, according to research conducted by the Medford Parks and Recreation Department.
The Department today announced the 40 tournaments and events held in 2017 generated an estimated $10.7 million, bringing the overall total to $90,297,620 since the sports park opened in May 2008.
The 2017 output was the third-highest in park history, despite smoky conditions and other variables, and it was the fourth consecutive year above $10 million.
A total of 1,754 teams competed on the 14 synthetic-grass fields at the 132-acre park, including 845 from outside the Rogue Valley.
Popularity of City-run tournaments soared last year. Participation in youth baseball tournaments increased nine percent to an all-time record 340 teams, and seven of the 10 events equaled or established new team-count records. Meanwhile, adult softball participation rose 11 percent as a result of Medford’s ability to operate year-round leagues and tournaments.
Approximately 42,000 games have been played at USCCP since 2008, attracting 1.3 million visitors to the park.
Parks and Recreation staff compiled the economic impact figures using empirical data-collection and analytical methods outlined by Texas A&M professor Dr. John L. Crompton in his 1999 book “Measuring the Economic Impact.”
The complete USCCP Annual Report is available in PDF format HERE.
U.S. Cellular Community Park is a municipal park owned managed and maintained by the City of Medford. The City of Medford and U.S. Cellular entered a facility naming rights agreement in 2008.