USCCP Generates $12.2 Million, Sets Economic Impact Record

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USCCP Generates $12.2 Million, Sets Economic Impact Record

USCCP Sets Economic Impact RecordFueled by more teams visiting Medford than ever before and aided by a non-smoky summer, the economic stimulus generated in a calendar year by the City of Medford’s U.S. Cellular Community Park surpassed $12 million for the first time.

The 15-field facility funneled an estimated $12.25 million into the local economy, surpassing the previous record of $11.85 million in 2016. 

The key ingredient in the new record was 200 more teams traveled to USCCP from outside the Rogue Valley compared to 2018. The 1,116 visiting teams, which represented 63 percent of the overall team count, spent in excess of $5.4 million, not including a ripple effect. Entering 2019, the visiting team count averaged 49.7 percent per year.
 
The estimated amount of visitor spending since May 2008 ($49.3 million) has easily surpassed the park’s construction costs ($32.5 million).
 
The popularity of the City’s youth baseball tournaments is astounding. Nine of the 10 City-run tournaments sold out in the U10 through U12 age groups, and the 344 total participating teams filled 99 percent of the available inventory, excluding an off-season July event.
      
Fees collected from youth baseball tournaments helped the Recreation Division set a revenue record for the third consecutive year.

The City partnered with three longtime local adult slowpitch softball teams to increase USCCP tournament offerings. The five city-run tournaments (91) coupled with three events coordinated by locals (86) attracted 174 total teams -- 30 more than the previous high set in 2015.
 
USCCP served as the launch pad for Southern Oregon University’s run to the NAIA World Series championship. The Raiders hosted and won a four-team opening-round tournament on Field 7 in June.
Thirty-three teams from the West Coast and Hawaii competed in the USA Softball 12B Western National Tournaments the first week of August. The City of Medford earned its 13th USA Softball tournament hosting excellence awards since 2010 in the process.

After a two-year hiatus due to smoky conditions, the Rogue Valley Senior Softball Tournament returned in September with a 34-team turnout, including 31 out-of-town squads.

As has become commonplace, the jam-packed Memorial Day weekend generated over $1.7 million in estimated economic impact.

Parks and Recreation staff compiled the economic impact figures using empirical data-collection and analytical methods outlined by Texas A&M professor Dr. John L. Crompton in his 1999 book “Measuring the Economic Impact.” Economic estimates do not represent direct revenue to the Department or to the City.

The complete USCCP Annual Report is available here.

U.S. Cellular Community Park is a municipal park owned managed and maintained by the City of Medford. The City of Medford and U.S. Cellular entered a facility naming rights agreement in 2008.

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